This product has been tested by steak and BBQ world champions and is truly versatile. It received perfect scores at the American Royal BBQ contest in pork and ribs, and is currently in the top 5 for brisket in 2024.

With a balanced, beautiful color and a flavor profile that's tasty all by itself, this rub is easy to pair with other products. The salt and sweet work together against a backdrop of savory spices, with a hint of backend heat. It delivers the "ALL" in all-purpose, making it perfect for a wide range of applications.

Not just limited to meat, it's killer on eggs, hashbrowns, corn, and green beans. Elevate your BBQ game with this award-winning rub and experience the versatile, mouth-watering flavors that make every dish exceptional.