Fred Robles, owner of Rio Valley Meats in Weslaco, Texas, knows his meat. A butcher by trade and passionate BBQ competitor, Fred entered his first barbecue competition with a borrowed smoker and a love for barbecue. After placing fifth in chicken during his first competition, he was hooked. Since then, he has been awarded hundreds of first-place categories, 95 Grand and Reserve Grand Championships, and was recently named the 2019 American Royal World Champion and 2019 National BBQ Grand Champion.
The Perfecto Rub by Rio Valley Meats is a testament to Fred's expertise, delivering unmatched flavor and tenderness to all your BBQ creations. This versatile rub is great on beef, pork, and poultry, making it an essential addition to any pitmaster's arsenal. Elevate your barbecue game with the award-winning taste that has led Fred Robles to championship glory.
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